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    Archived pages: 26 . Archive date: 2012-10.

  • Title: Website SEO & Online Marketing, Galway, Ireland: i-SEO Call 0868302517
    Descriptive info: .. Home.. About i-SEO.. Clients.. Contact.. What I Do.. Blog.. Featured.. Irish Times Training and.. I've been asked to deliver two modules of the Diploma in Digital Marketing being run by Irish Times Training in conjunction with the Irish Internet Association in Galway this autumn.. read more.. Selling to the World: Int.. As I work with businesses in hospitality and food and goods exports I am often asked how to ‘do’ international SEO.. Fundamentally, you do it just like you would ‘domestic’ SEO – ideally you have a country-specific domain for your target territory which is hosted in the same territory (or failing that, a dedicated subdomain on your primary website), and then you create good quality content on that site that attracts natural links.. GoKerry.. ie launched in a.. For somebody based for the most part in Galway, and quite often in Dublin, journeys to the Kingdom are never short jaunts.. In my experience though, they’re always worth the time and the diesel! My client and friend Mary O Connor of Derrynane Hotel and Holiday Homes in Caherdaniel invited me along to the launch of the GoKerry.. ie website.. GoKerry is a new initiative to support Tourism in.. A Smokin E-marketi.. Sunny Friday afternoons are few and far between in the West of Ireland.. Even though I love my work, I wasn't overly chuffed at the idea of spending one cooped up indoors helping a business improve the return on its  ...   better ones on email, social and search.. Irish Times Training and the IIA Diploma in Digital Marketing.. Selling to the World: International SEO.. ie launched in a blaze of heat and glory as the Phoenix and Ancestors from Ireland grab my attention.. For somebody based for the most part in Galway, and quite often in Dublin, journeys to the Kingdom are never short.. A Smokin E-marketing Session at the Burren Smokehouse.. Google has changed the game completely: Panda and Penguin.. Internet World was an eye-opening experience for a number of reasons Not least of which was how the organisers managed to.. Previous.. Next.. i-SEO is Ivan Morrin: an Online Marketing Consultant and Search Engine Optimisation (SEO) Specialist with extensive experience of the editorial AND technical aspects of SEO that are required to do the job correctly.. Web design and development agencies often offer SEO as part of a website development or redevelopment project; rarely do they deliver.. Frequently they simply don t have the necessary expertise in the various aspects of SEO:.. Please call me on 086 8302517, or send me an email using the form below, and thank you for your interest in getting in touch!.. Online Marketing Content Services.. Search Engine Optimisation SEO.. Search Engine Marketing SEM.. Pay-Per-Click Advertising PPC (Google AdWords).. Email Marketing.. Social Media Marketing.. Copy Writing Editing.. Online Marketing Training.. Voiceover Recording bet you didn t see that one coming!.. Designed by i-SEO | Powered by.. Wordpress..

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  • Title: About i-SEO | Ivan Morrin - i-SEO
    Descriptive info: About i-SEO.. Effective and accurate.. Keyphrase research.. based upon your products and services using data direct from Google.. Building.. page-by-page meta-data.. with the Keyphrases that are key to your growing your business.. Creating.. great marketing copy.. for your web pages using the same Keyphrases to support and build upon the meta-data.. Linking.. both to and within your website, again using the Keyphrases most commonly used by people seeking your products and services.. Most importantly,.. teaching the client how to carry out ongoing optimisation.. so that they don t need to employ me or anybody else to manage their SEO going forward.. I love my work, and this enthusiasm married with excellent knowledge transfer and communications skills makes me highly effective at increasing  ...   fields are marked.. *.. Name.. Email.. Website.. Comment.. You may use these.. HTML.. tags and attributes:.. a href= title= abbr title= acronym title= b blockquote cite= cite code del datetime= em i q cite= strike strong.. Recent Posts.. Most Successful Welshman in Ireland since Saint Patrick draws attention to Clonbur with Giant Fish.. Recent Comments.. Irish Times Training the IIA Diploma in Digital Marketing | Ivan Morrin - i-SEO.. on.. lorna.. ie launched in a blaze of heat and glory as the Phoenix and Ancestors from Ireland grab my attention | Ivan Morrin - i-SEO.. i-SEO and Smoked salmon | Burren Smokehouse.. Archives.. October 2012.. August 2012.. May 2012.. April 2012.. Categories.. Portfolio.. Meta.. Register.. Log in.. Entries.. RSS.. Comments.. WordPress.. org..

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  • Title: Clients | Ivan Morrin - i-SEO
    Descriptive info: Clients.. Some of the feedback from participants in Online Marketing Courses I have delivered:.. Ivan was very enthusiastic in delivery; made entire presentation very interesting and clarified all relevant queries Spoke with great clarity.. Treated us with a huge degree of intelligence, I did not feel inadequate despite minimal knowledge - SEO Google Tools, Ballina, November 2010.. Very relaxed, honest, patient delivery.. Good communicator SEO Google Tools, Kilkenny, November 2010.. Explained everything clearly - Good knowledge, good timekeeping, willing to answer questions Excellent trainer Excellent, Ivan connected very well with the attendees and presented complex subjects in a simple way Cork, February 2011.. Ivan is a great trainer, well structured and focused presentation Google Tools, Clifden, March 2011.. Very knowledgeable and capable of answering any queries - Brilliant level of interactivity! SEO Fermoy, April 2011.. Online Marketing Consultancy.. Ivan of i-SEO was recommended by another.. internet guru , Keith Bohanna.. ,  ...   and newsletter technicalities at all, but comprised marketing ideas and everything else that would matter when sending out newsletters.. We would highly recommend sessions with Ivan!.. Birgitta Hedin Curtin and Karin Funke,.. Burren Smokehouse.. , Lisdoonvarna, Co.. Clare.. It has been my pleasure to work with businesses in different industries to build their online presence:.. The Ashley Hotel, Cork City Hospitality.. The Burren Smokehouse, Lisdoonvarna, County Clare Food.. Deros Coach Tours, Killarney, County Kerry Tourism Transport.. Derrynane Hotel and Holiday Homes, Caherdaniel, County Kerry - Hospitality.. The Fairview Guesthouse, Killarney, County Kerry - Hospitality.. The Grand Hotel, Tralee, County Kerry - Hospitality.. Grayhorse Productions, Lexington, Kentucky, USA Media.. The Killarney Oaks Hotel, County Kerry - Hospitality.. The Old Pier Restaurant and Guesthouse, Ballydavid, County Kerry - Food Hospitality.. The Seaview Hotel, Ballylickey, County Cork - Hospitality.. Weddings in Killarney Wedding Resources.. Western Hygiene Supplies, Tuam, County Galway Hygiene and Healthcare Products..

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  • Title: Contact | Ivan Morrin - i-SEO
    Descriptive info: Contact.. Captcha:.. 5 + 10 =.. Message..

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  • Title: What I Do | Ivan Morrin - i-SEO
    Descriptive info: What I Do.. 0 Comments.. Trackbacks/Pingbacks.. - [.. ] to do out of it.. Ivan suggested not only improvements in the S(earch) E(engine) O(ptimisation) and email marketing sectors,..

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  • Title: Blog | Ivan Morrin - i-SEO
    Descriptive info: Blog.. Posted by.. i-SEO.. on Oct 3, 2012 in.. ,.. |.. 0 comments.. on Aug 24, 2012 in.. on May 29, 2012 in.. To continue my recent fishy theme, my eye was caught (pardon the pun) by a story in yesterday s Irish Times about a huge Brown Trout captured in Lough Corrib here in Galway.. The enormous 11 kg (24 lb) fish is the second-largest Brown Trout on record, and the largest caught in Ireland in 118 years.. It was landed by Ceri Jones, a frequent visitor from the Rhonnda Valley in South Wales who plans to stuff and mount the leviathan in Burke s pub, Clonbur, near the border with Mayo.. Clonbur  ...   of like-minded dedicated individuals from all walks of.. on May 20, 2012 in.. on May 12, 2012 in.. Internet World was an eye-opening experience for a number of reasons Not least of which was how the organisers managed to make such poor use of space! So many theatres were simply nowhere near large enough to accommodate even half the amount of delegates who were interested in attending the more interesting seminars! How and ever, I did manage to make it to some of the better ones on email, social and search marketing, and one of the major take-aways was knowledge about how Google have completely changed the SEO game in the last few.. Older Entries..

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  • Title: Featured | Ivan Morrin - i-SEO
    Descriptive info: Featured.. Internet World 2012 20th Anniversary.. on Apr 20, 2012 in.. I m very excited to be heading to London next week to attend the 20th annual Internet World Conference.. Back in 1992, when Mark Zuckerberg was an 8 year old kid and a googl was a word used  ...   account for just over a year (to send me an email, the sender had to type my address in ALL-CAPS, otherwise the VAX machine couldn t deliver it!), and I was a year away from experiencing the Web for the first time using the NCSA Mosaic browser, which of course..

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  • Title: Irish Times Training and the IIA Diploma in Digital Marketing | Ivan Morrin - i-SEO
    Descriptive info: Irish Times Training and the IIA Diploma in Digital Marketing.. I ve been asked to deliver two modules of the.. Diploma in Digital Marketing.. being run by.. Irish Times Training.. in conjunction with the.. Irish Internet Association.. in Galway this autumn.. Quite chuffed to have been considered for this given the excellent reputation of the Diploma, not to mention some of the industry leading lights (and in the case of Conor Pope, minor celebrity!) that are delivering modules as part of it.. I ll be  ...   next few weeks.. Thanks are due to my good friend at.. knudger.. com.. Eoin Kennedy for recommending me to ITT.. Eoin is also presenting modules within the Diploma, and his company Knudger provides a brand new service facilitating the promotion of online advertising campaigns through social media channels.. Well worth checking out to see if you can get involved.. Any suggestions for must have components within the areas of Mobile Web marketing or Social Media and Brands? All comments and suggestions welcome!.. https://www.. irishtimestraining.. com/digital-marketing-diploma-galway(evening-programme)..

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  • Title: Selling to the World: International SEO | Ivan Morrin - i-SEO
    Descriptive info: Selling to the World: International SEO.. How to do International SEO.. Fundamentally, you do it just like you would ‘domestic’ SEO – ideally you have a country-specific domain for your target territory which is hosted in the same territory (or failing that, a dedicated subdomain on your primary website), and then you create good quality content on that site that attracts natural links (saving you the time and immense pain of identifying link partners).. Of course you also ensure you have on-page optimisation covered as well.. Easy, right? Well, no… let’s face it, it is difficult (or expensive) enough to create high quality content in your own language for your local target market, let alone do that in a different language for a different culture.. So, assuming you don’t (and you shouldn’t!) want to throw in the towel, what are the options? It depends if you have little or no budget, you need to make friends, and good ones at that! You’ll need to build an international community – don’t worry, it doesn’t have to be a ‘big’ community as it is quality over quantity that matters here as you’ll be relying on people in your target markets to provide you with local knowledge and a finger on the pulse of what’s hot there.. Hopefully, these local market consultants can provide content creation services, or translation services if you’ll be creating the English version of the content based upon their suggestions.. Your current customers will be the initial pool you’ll trawl for help, but you can and should get others to help you out by way of offering incentives (discounts, rewards, freebies) through your social media channels.. If you can obtain even one contribution, created with the local versions of the keyphrases you want to rank well for, and this piece of content is interesting or funny or informative enough to attract links from other websites in that market, you’ll have leapfrogged your competition by a fair margin, and will most  ...   should be though) at a minimum, create separate directories on your existing website for each territory, e.. com/de and www.. com/cn to continue with the same territories as examples.. If you succeed in registering a country-specific domain, your local rankings will be helped should you also get to host it within that country.. Do NOT directly translate from English as far as keywords are concerned.. Different languages, and even territories using the same language (try booking a ‘holiday’ in North America) refer to what you are selling in different ways – ensure you know what the phrases are locally and include these.. Carry out your keyword search engine research within the language of the territory you wish to sell within – this also means using the search engines that are popular within the territory, e.. in China, Baidu has more than half the entire market share, while in Russia, Yandex is the major player.. Link Build – local links help local rankings! Create territory-specific content that people within that territory will want to link to.. Share your content using social media and in email marketing campaigns.. Ensure your local website/subdomain is listed on relevant local directory or business listing websites.. Do your best to blog locally on each of your sites.. Local traffic analysis - Ensure that analytics are in place to identify local keywords as part of on-going local SEO.. I want to target the entire world, where do I start?!.. If total world domination is your goal, the 12 languages listed below will help you reach the vast majority of the world’s web-surfing population.. You can take care of the remainder once you are filthy rich!.. 1.. Arabic / عربي.. 2.. German / Deutsch.. 3.. English / English.. 4.. Spanish / Español.. 5.. French / Français.. 6.. Italian / Italiano.. 7.. Portuguese / Português.. 8.. Russian / Руccкий.. 9.. Japanese /日本語.. 10.. Korean / 한국어.. 11.. Simplified Chinese (People s Republic of China) / 中文(简体 ).. 12.. Traditional / Chinese..

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  • Title: GoKerry.ie launched in a blaze of heat and glory as the Phoenix and Ancestors from Ireland grab my attention | Ivan Morrin - i-SEO
    Descriptive info: ie launched in a blaze of heat and glory as the Phoenix and Ancestors from Ireland grab my attention.. In my experience though, they’re always worth the time and the diesel!.. My client and friend Mary O Connor of.. Derrynane Hotel and Holiday Homes in Caherdaniel.. invited me along to the launch of the GoKerry.. GoKerry is a new initiative to support Tourism.. in the county.. Mary helped to get it off the ground, along with a group of like-minded dedicated individuals from all walks of Kerry life.. The group’s dream of a one-stop shop for visitors seeking information on tourism services in the county was turned into a fantastic reality within a few short months with the help of the expert.. Web Designers and Developers of Splash.. in Farranfore.. All of those involved came together to attend the official launch of the site at the Institute of Technology in Tralee last Friday.. You ll know (from my previous post describing.. my visit to the Burren Smokehouse.. ) that hot and sunny Friday afternoons are rare in Ireland.. However, the country began to enjoy a mini heat-wave last week, and by Friday lunchtime temperatures had soared into the swelteries! Thankfully the excellent facilities of the Institute s Hotel, Culinary and Tourism building are complemented by lots of doors and windows, and  ...   Kerry Restaurant the Phoenix near Castlemaine.. The Phoenix Restaurant is noted for exceptional vegetarian and seafood cuisine and indeed was featured on RTE Television s At Your Service with John and Francis Brennan.. After listening to Lorna’s passionate talk about her love of, and expertise in, cooking, as well as browsing a copy of the beautiful.. The Phoenix Cook book: A Culinary Adventure by Lorna Tyther.. , I can t wait to sample the menu for myself! I ll see you in Shanahill East as soon as possible Lorna!.. Rachel Foley is the brains behind the soon to be launched Ancestors from Ireland online genealogical service.. Genealogy has become a real growth industry in recent years, and it was fascinating to hear Rachel talking about her fledgling Ancestors from Ireland service and the homecoming style events associated with it.. The website will be up and running in a couple of weeks’ time and I look forward to posting some thoughts on it once it is.. Best of luck with the launch Rachel and certainly take a look at having your beautiful golden tree logo turned into a item of jewellery as I m sure it would be very popular as such!.. 1 Comment.. May 29, 2012.. thankyou for that, it was a lovely day and i really enjoyed meeting up.. reply..

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  • Title: A Smokin’ E-marketing Session at the Burren Smokehouse | Ivan Morrin - i-SEO
    Descriptive info: A Smokin E-marketing Session at the Burren Smokehouse.. Even though I love my work, I wasn t overly chuffed at the idea of spending one cooped up indoors helping a business improve the return on its investment in email marketing, even if that business produces one of my favourite foods: smoked salmon.. As I drove through the beauty of the Burren s limestone landscape there wasn t a cloud in the sky, and I was feeling a little bit cheated by the universe.. But not for long.. The Burren Smokehouse is a stand-out premium food brand in a country with its fair share of premium food brands.. Now I know why: a best-in-class product produced by best-in-class people.. I forgot all about missing the sunshine outside thanks to Karin Funke and Birgitta Hedin-Curtin’s sunny dispositions, professional expertise and eagerness to learn Karin, originally from Bremen in Germany, and Birgitta, originally from Sweden, are the Marketing Manager and Owner Producer respectively of the Smokehouse.. They, and  ...   of ground, and I was struck by how much these people knew about their business and their customers, and most of all by their passion for continuous improvement.. A lesson in how to get to the top and stay there!.. My employers for the day were delighted with my suggestions for how to encourage more online sales from an existing email programme that was highly successful in regards to open and click-through rates.. Their employee went back to Galway unconcerned about the weather all I could think about was getting to feast on the extremely generous parting gift of.. Irish Smoked Irish Organic Salmon.. (as in the salmon is both bred AND smoked in Ireland), mackerel and trout! And wow, Hot smoked Salmon I had no idea smoked fish could taste that good Heavenly! Thank you Birgitta and Karin, and see you next time!.. ] know (from my previous post describing my visit to the Burren Smokehouse) that hot and sunny Friday afternoons are rare in..

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    Archived pages: 26