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    Archived pages: 12 . Archive date: 2012-07.

  • Title: W5 | Market Research | Surveys | Mystery Shopping | Focus Groups | Customer Satisfaction Surveys
    Descriptive info: .. Service Survey.. Our Research Tools.. Our Experience.. Our Research Team.. T +353 1 497 3400.. E.. info@w5.. ie.. Our News.. Our Partners.. Client Area.. Talk to us.. Home.. © 2010 w5 Consultants Dublin.. All Rights Reserved.. newsletter software..

    Original link path: /
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  • Title: Service Survey
    Descriptive info: W5 Customer Experience Benchmark.. W5 recently conducted a survey with over 2000 respondents to establish service levels in Ireland.. Click the link below to access the findings.. W5 Customer Service Survey Topline..

    Original link path: /service-survey
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  • Title: Qualitative and quantitative market research - W5
    Descriptive info: “We have a tool box of options that will solve your market research needs”,.. Mark, Research Director.. To us, the approach to your business or market research problem is where every project must start.. Once we determine what the real issues are, we will turn to our tool box, to select the most appropriate market research methods.. We use one of the world’s most powerful and most widely used market research systems.. By using the very  ...   to provide powerful analysis as the research is being collected.. As a customer of W5 you will have access to real time dash board reporting on your project.. Here is a sample of how this might look.. Our Research Tool Box.. For your project we may use one or a combination of the following research methods:.. Mystery Shopping.. Online Surveys.. Email Surveys.. Focus Groups.. In-depth Customer Interviews.. Face-to-face Interviews.. Customer Diaries.. Touchscreen Surveys.. Co-Invention Workshops.. Telephone Interviews..

    Original link path: /research-tools
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  • Title: Our customer experience market research projects | W5
    Descriptive info: Going undercover to understand.. As part of a larger brand repositioning project undertaken by our sister company Genesis, W5 was retained to design and manage a customer experience audit to evaluate the customer experience in.. First Active.. branches.. Are they being served?.. Jurys Doyle Hotels.. is one of Ireland s leading hotel groups with properties in Ireland, UK and US.. Critical to the success of the group is the consistent delivery of  ...   of collecting guest feedback and measuring customer satisfaction to replace the existing paper based comment card system.. Whats s driving the decision to buy.. The objective of this study, undertaken by W5 on behalf of Gallic Distributors, was to understand the current status and positioning of.. Citroen.. within the marketplace, and to gain insight into what attributes and benefits drive the decision making of the consumer to purchase, or reject, the brand..

    Original link path: /our-experience
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  • Title: W5 bring you the latest news in customer experience market research | W5
    Descriptive info: What’s New in Research.. Irish Customer Service Survey.. Our recent Customer Service Survey has produced some interesting insights, read all about it in this article in the Irish Times.. http://tinyurl.. com/22vud6f.. CCMA Awards.. Following a 3 year working relationship with Bord Gáis Networks we were delighted to attend the 2010 CCMA Awards  ...   Programme and Contact Centre of the Year 2010.. http://www.. ccma.. ie/page.. php?s=awards.. Customer Service Popcast O2 Ideas Room.. W5 Director Mark Cullen contributed to an O2 Ideas Room Popcast on the topic of customer service.. Alex Gibson hosted the interview and Mark was joined by Elaine Russell from O2.. http://webkit.. o2online.. ie/ideasroom/?p=1935..

    Original link path: /our-news
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  • Title: A subsidiary of Genesis marketing and organisation development consultancy | W5
    Descriptive info: W5 is a wholly-owned subsidiary of.. Genesis.. , a Dublin-based consultancy specialising in Market and Organisation Development..

    Original link path: /our-partners
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  • Title: Login to access your latest survey results | W5
    Descriptive info: W5 clients have the facility of viewing data as it is being collected in live surveys, allowing access to up-to-date information from respondents.. If you are a W5 client, you can access the Client Area now simply by entering your unique USERNAME and PASSWORD and clicking ENTER.. For more information regarding this service, please contact.. W5 client support..

    Original link path: /client-area
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  • Title: Talk to us about our qualitative and quantitative research approach | W5
    Descriptive info: If you have a research challenge or query for us we would love to hear from you.. Just complete the form below and we will be back to you as quickly as we can:.. Your Name (required).. Your Company.. Your Email Address.. Your Query.. If you are coming to visit us, please refer to the Google map below:.. View Larger Map.. W5.. Garland House.. Rathmines Park.. Dublin 6.. Ireland.. F +353 01 497 3419.. W.. www.. w5.. TI Code:.. L0Y UL0D..

    Original link path: /talk-to-us
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  • Title: Research agency led by Mark Cullen | W5
    Descriptive info: The W5 Team.. Our research team have over 30 years of combined experience in business and research between them.. You can find out more about each of the research team members below.. Mark Cullen.. Director @ W5.. Mark joined W5 in 2005 from Genesis Marketing Consultants, its sister company.. He has extensive experience of both qualitative and quantitative research with particular expertise in the measurement of customer experience.. He has worked with many of Ireland’s leading service brands to help them enhance the service they deliver to their customers.. As a keen advocate of online research, Mark has led a number of innovative projects combining online with more traditional research methodologies.. Mark’s extensive experience covers, a wide range of sectors including financial services, insurance, utilities, telecommunications, hospitality, technology and automotive.. His specific research skills include research and methodology design, focus group moderation, workshop facilitation, questionnaire design, sample design, customer experience design and measurement, and customer satisfaction programme design.. Mark has a MSc.. in Marketing Practice and is a member of the Marketing Society, Marketing Institute, ESOMAR, MRS and IMCA.. “It is our job to do all we can to understand our clients’ needs and present not only the data, but also our findings in a way that will help the clients see things differently by delivering additional insights.. ”.. Ceara Nevin.. Senior Research Consultant @ W5.. Ceara joined W5 as a Senior Consultant in 2006 and has extensive experience in academic and consumer research.. Ceara’s career has spanned client-side and agency roles in the UK and Ireland, more recently specialising in the Irish grocery market.. During her career, Ceara has managed both qualitative and quantitative consumer research programmes.. Also, some of her work has focused on project appraisal and the economic evaluation of costs and benefits of a range of development options from alternative energy to transport, also driving the use of new qualitative techniques such as Citizen Juries.. Ceara has a Masters from The University of Stirling and she is a member of the Marketing Institute and ESOMAR.. “I love the variety that working in research brings.. At W5 we are lucky to work with clients both small and large across a range of industry sectors.. Finding the best fit of both qualitative and quantitative  ...   clients.. At W5 he has worked on projects in many sectors including financial, utilities, retail, government, IT and hospitality.. His area of expertise focuses on the project management of the client programmes.. Nicky is also responsible for delivering a number of large scale, ongoing customer satisfaction programmes for multinational organisations in the technology and utility sectors.. His skills and experience include online, panel management and building, design, recruitment, project management and quantitative data analysis.. “The best projects for me are the ones where you work closely with the client over time monitoring their customer satisfaction and experience and seeing the client putting action on our recommendations then watching their scores jump up!”.. Ann Marie McCallion.. Anne-Marie joined W5 in 2010 as part of a college work placement.. Anne-Marie has experience in many sectors, including financial services.. She has been involved in moderating qualitative research groups, including groups that are focused on product testing.. At W5 she manages customer experience for clients in the financial sector.. This involves designing mystery shopping programmes and managing them through to the reporting stage.. Anne-Marie is currently studying for a BSc.. in Business and Management.. “I have been very fortunate to spend time working with W5.. I integrated into the team quickly, and in a short amount of time my research skills have developed.. I enjoy taking a project from the early stages, from designing the project so that it meets client’s needs, and then following the work through the field.. Aidan McNamara.. Data Entry Executive @ W5.. Aidan has been working with W5 since early 2010 and his role includes data entry and postal fulfillment activities.. Aidan is a keen golfer and regularly takes part in competitions representing his club.. With an excellent knowledge of all sports he is a source of all sporting related intelligence in the office.. Charntelle Boshoff.. Financial Controller @ W5.. Charntelle hails from KwaZulu Natal and joined W5 in 2007 having emigrated with her family to Ireland from South Africa.. With a Diploma in Book Keeping, she has extensive experience in the preparation and management of accounts for business.. She has worked in a number of sectors including healthcare, legal and real estate.. Charntelle is responsible for all financial day-to-day reporting for W5 and Genesis..

    Original link path: /ourteam
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  • Title: Ulster Bank Group / First Active
    Descriptive info: Ulster Bank Group / First Active.. As part of a larger brand repositioning project undertaken by our sister company Genesis, W5 was retained to design and manage a customer experience audit to evaluate the customer experience in First Active branches.. To achieve this, W5 instigated an Mystery Shopping programme, recruiting a team of researchers to visit each of the 54 First Active branches around the country.. This programme is specifically designed to give deep qualitative feedback, rather than merely tick the box quantitative data.. Each researcher is carefully recruited according to a defined specification matching the profile of a typical First Active customer.. This profile may change depending on the product or service under review.. Prior to  ...   as identified and developed during the initial phase of the project, the questionnaire delivers both robust quantitative data from carefully selected rating scales and in-depth commentary on each touchpoint throughout the customer experience.. Each completed questionnaire is then reviewed during a debriefing between the project leader and researcher to ensure consistency and full understanding prior to being reported to the client.. Each quarter, the senior retail management of First Active receive a detailed PowerPoint presentation which identifies overall trends, branch by branch performance, areas of excellence and areas of concern.. This information informs training, branch refurbishment and development, sales process design, and product development.. In addition, each branch receives a detailed report of the researcher s visit..

    Original link path: /ulster-bank-group-first-active
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  • Title: Jurys Doyle Hotel Group
    Descriptive info: The Client:.. Jurys Doyle Hotel Group.. The Project Challenge:.. The Jurys Doyle Hotel Group came to W5 looking for a bespoke solution to measure their hotel guests experience across the group.. The W5 Solution:.. A bespoke research process using:.. Touchscreen terminals at checkout.. Email surveys that are sent to guests after their stay.. This solution also had some unique features:.. Customers complete the touch screen surveys while waiting to checkout, as survey’s take no more than 1 min to complete.. Once the guest completes the questionnaire the data is instantly recorded via W5’s online system allowing for real time  ...   email.. The W5 Service:.. Each month W5 provided key management with ‘Dashboard Reports’ that are updated at month end.. These reports include…………….. In addition W5 provided management with training on the data collection and interpretation of the monthly reports.. Every quarter the W5 team presented more in-depth reports to at a face to face meeting, this included independent analysis, and comments on findings and recommendations for that period.. The Results:.. Client Testimonial:.. “Lorem ipsum dolor sit amet, consectetur adipiscing elit.. Pellentesque sollicitudin nisi nec urna pulvinar non pellentesque justo dapibus.. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur”..

    Original link path: /jurys-doyle-hotel-group
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    Archived pages: 12